Think of the olden ages when you start up with a business and what all tactics you have to use to promote and market them. Later came internet and you needed a fully fledged and polished website to attract the customers to get customers for your business. This would give a small degree of success to your business. Checkout http://outreachify.com/ for more info.
Before so much money was spent for marketing their products, Lot of time was also consumed to market the products to the market. Now just by having a website is not only enough to market your products or business. To be a successful businessman and market your products online and offline you have to market your product and brand has to come in front of as many people as possible. To promote your brands you have to promote them to areas where more and more people hangout. Face book is the number one visited site till date.
There was a hike of 50% in the users from 2010. Face book has more than 600million users and each day the number is growing and nearly 50% of them log in any given day. The owner of the business who has to promote their business has to promote their product in such a social media like face book. Marketing in such a site can help you grow your business to a greater level. Face book was started a social media to get in touch and stay connected with family and friends. But later on it came out with opportunities for business development and marketing.